· By Rachel Domb
How My Tiny Granola Brand Just Got Global Attention
There’s something I’ve been waiting a long time to finally share.
Rooted Living is officially on TV.
Last year, I had the opportunity to compete on Amazon Prime’s business competition show, 60 Day Hustle. The best way to describe it is a mix between Shark Tank and Survivor. 20 entrepreneurs compete against each other with their small businesses over the course of 60 days, facing challenges, pitching, and building under pressure. By the end, only one founder remains standing to win $100,000.
It was intense, unpredictable, and one of the most surreal experiences I’ve had as a founder.
And after months of waiting… the show is finally out.
This moment feels especially meaningful because Rooted Living started when I was 19 years old making granola in my college kitchen, trying to create a snack that was good for both people and the planet.
Since then, it’s grown into something far bigger than I could have imagined — a brand that has now produced over 25,000 bags of granola, saving 25,000 single-use plastic bags, and building a community of people who believe food can be good for both people and the planet.
Getting to represent Rooted Living on a global platform like Amazon Prime is honestly one of the biggest moments in our journey so far.
Watch the trailer
Premiere Night
Seeing Rooted Living on the screen after years of building this company was something I’ll never forget.
Watch '60 day hustle' now!
📺 Watch 60 Day Hustle on Amazon Prime
More than anything, I just want to say thank you.
To everyone who has supported Rooted Living over the past few years — whether you bought a bag of granola at a farmers market, shared us with a friend, or have simply cheered this brand on from afar. Moments like this don’t happen without a community behind them.
To celebrate this moment, I’m offering an exclusive discount on all granola orders.
Use code ROOTED60DAYHUSTLE at checkout.
Thanks for being part of this journey. I’m so excited for what’s next.
xxx Rachel
Stay Rooted
Be the first to know what’s happening at Rooted Living! From new flavors and exclusive deals to delicious recipes and sustainability updates, we’ve got you covered. Subscribe to our newsletter and stay connected to all things Rooted Living —from sustainable snacking to fresh flavors and exciting launches!
