Our roots

  • BETTER FOOD

    Nothing refined, nothing ultra-processed, and no microplastics, just real ingredients that are good for you and everyone our food system touches.

  • BETTER PLANET

    Our compostable packaging skips the fossil fuel story of plastic entirely, and our ingredients come from farms that give back to the soil.

  • BETTER FUTURE

    Every purchase is a vote for the food system you want, and we exist to make that vote easy.

Hi, I'm Rachel

I didn't intend to start a granola company; I set out to start a snack rebellion. Granola is just the start.

Rooted Living isn't your average breakfast brand. We're building the food system our generation demands.

For the past 70 years, food companies have focused solely on optimization - cheaper, faster, longer shelf life. The result? A reliance on fossil fuel-derived, single-use plastic (and we're already seeing the immense impacts of microplastics), ultra-processed ingredients, commoditized agriculture, empty calories, and the burdens being put on already marginalized communities.

Rooted Living was built to prove that a food system doesn't have to be built on sacrifices. So I hope you will join me, and snack with an impact.